BAG DOMINATION

The last 10-years have seen a 90% erosion in brand differentiation according to a recent survey by Young & Rubican. Add that into the exhibition mix, one of the toughest environments to achieve true stand out, & you would be forgiven for considering a career change.

But it’s not all as stark as the industry ‘gurus’ will have us believe. If you understand the new reality and work within it, there are some fantastic opportunities to ensure your brand is the one that people remember.

Don’t just stick to a branded bag with a logo. Think about printing images that convey the experience of using the product or working with the brand. Use vibrant messages that fit with your campaign. Go for a new approach and pick products to suit.

Everybody has bags at shows. Make yours the one that delegates keep and the one that all the other ‘bumph’ is put into. Make it desirable, something delegates will want to use again and again; add longevity and increase returns.

Bag domination may sound simplistic, but it is one of the most effective weapons in your event arsenal. People talk about their experiences of brands and what they are doing for them, not what they are saying.

It’s about being brand-led & customer informed rather than the other way round. It’s about creating experiences that people want to talk about and integrating that throughout the whole of your show campaign; creating real value rather than perceived value.

Crazy:Bags has worked in the promotional arena for years, picking up some of the most effective tricks of the trade to ensure your brand is the one that people talk about. Its’ experienced team can help you achieve ‘bag domination,’ and advise you on the right products to ensure your brand is not eroded by the crowd, at a price you can afford.

For further information on the UK’s leading importers and stockists of unbranded promotional, paper carrier & eco-bags, please call on 01892 752 154 or visit us at www.crazybags.co.uk.