“It’s refreshing to be looking ahead at two very exciting national events this year. The two Royal Weddings represent some much welcome good news at a time of public gloominess and will be a real shot in the arm for the promotional marketing and merchandise industries.
“They offer marketers and promotional marketers some fantastic opportunities; especially if we learn from previous experiences when the nation has really come together in celebration; most notably perhaps when Prince William’s parents, Prince Charles and Lady Diana Spencer, married in 1981.
“It is this public display of good will and celebration that we can tap into and leverage. People will want to buy their commemorative mugs, bags, tea-towels and so on, as a means to join in the celebrations. The UK economy is anticipated to be boosted by the event, with estimates of in excess £620 million, according to consulting director of retail researchers Verdict Neil Saunders.
“He suggested merchandise sales could be worth between £12 million and £18 million, while tourism could expect a boost and many will buy champagne for the occasion.
“Opportunities exist for all businesses, with the key to successfully tapping into this event resting on the core principles of any marketing campaign; the right products for the right messages, whilst ensuring brand alignment.
“We have a great range of bags that offer the perfect canvas for commemorative and corporate messages, with many items available now from stock. With less than four months to the big day, now is the time to plan and purchase your items to ensure you are paying for the products you want, at the right quality, rather than express service at a time of high demand.
“This is a great chance for businesses to reward customers and employees. For example, retailers are already exploring commemorative shopping bags that balance their own brand proposition with a commemorative celebration of the day.
“The trick to remember in all of this is the same for all types of promotional marketing; ensure that you are using the right quality products that convey the messages of your campaign, your brand and your company.
“If fun and quirky is how your brand is recognised, then fun and quirky promotional merchandise will work. Keep the balance between celebration and marking an historic event and the messages and brand identity you have worked so hard to achieve.
“But buyer beware; there are official guidelines from Clarence House regarding souvenirs, gifts etc., so a quick check of the do’s and don’ts would be wise.
Guidance on the use of Royal Arms, emblems, etc, on Souvenirs.pdf
Guidance on the use of Royal Arms, names and images.pdf
For further information on the UK’s leading importers and stockists of unbranded promotional, paper carrier & eco-bags, please call on 01892 752 154 or visit us at www.crazybags.co.uk.
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